diff --git a/docs/terms/objective.md b/docs/terms/objective.md
index 534e622a490879ee6124bd9f5f3e090dff655670..31573cb90f920e40e22266ebd67856e24042c202 100644
--- a/docs/terms/objective.md
+++ b/docs/terms/objective.md
@@ -53,11 +53,13 @@ This %%party|party%% may describe the objective, typically in terms of a text (o
 
 Whether or not an objective is realised can be determined, also by other %%parties|party%%, by the results that must (continue to) exist. Such results can be products that have been produced, services that are (continuously) being provided, a situation or state (e.g. happiness) that has been continued etc. Results are typically auditable, and depending on the kind of result an auditor might establish their existence (and as the case may be: their (proper) design and/or operation).
 
-A %%party|party%% can manage the objective, which means that it actually organizes (and executes) the work that needs to be done to produce the result. The party does so in its role of 'producer'. There can only be one such party. If there were more than one, they would necessarily produce different (albeit perhaps similar, or the same-in-kind) results, or they may end up having arguments about who is (really) 'in charge', i.e. who is the sole %%manager|management%%/producer.
+A %%party|party%% can produce (the results of) an objective, which is equivalent as saying that the party %%manages|management%% the objective. It implies that the party organizes (and performs) the work that needs to be done to produce the result. There can at most be one party that manages an objective, so that if the objective is managed, responsibility is unambiguous.
 
 The %%owner|owner%% of an objective is not necessarily its %%manager|management%%. It might outsource this work, e.g. order the product from another party, or delegate the work to another party.
 
-In this case, we say that the %%owner|owner%% %%governs|governance%% the objective, which means that it specifies the results, and determines which %%party|party%% it wants to produce these results. It also implies that the owner will be using the results (in the role of 'consumer' of (the results of) the objective). After all, there is no point in setting an objective that one doesn't produce the results of, and also doesn't use these results for one or another purpose. So the %%owner|owner%% of an objective fulfills the producer and/or the consumer role for this objective, meaning that it will produce and/or consume the associated results.
+A %%party|party%% can also use the results of an objective, in which case we say the party is the consumer of (the results of) that objective. The producer of an objective would do well to learn the criteria that make the results it produces fit for the purpose(s) that the consumer(s) need to use these results for. If there is a single consumer that happens to be the producer, that would be simple. If not, it would be a topic on the discussion agenda of both parties.
+
+An objective can also be %%governed|governance%%, which means that it specifies the results, and determines which %%party|party%% it wants to produce these results. It also implies that the owner will be using the results, i.e. it is then also a consumer. After all, there is no point in setting an objective that one doesn't produce the results of, and also doesn't use these results for one or another purpose. So the %%owner|owner%% of an objective fulfills the producer and/or the consumer role for this objective, meaning that it will produce and/or consume the associated results.
 
 As the producer, a party can add attributes to the objective that help it to produce the results. One may think of performance indicators (e.g. budgets and other resources, timelines, etc.), specifications of these results, attributes related to the quality, security, sustainance etc. of the results, and so on. This helps to keep tabs on the production, instruct the %%agents|agent%% it uses for doing the actual production, and communicate with consuming parties.
 
diff --git a/static/images/essif-lab-objective.png b/static/images/essif-lab-objective.png
index d44b9b62d96197b90ba3e19c85ffcc65a3ed7350..272ad35657db2ba78354bf35506d94c06208dcfb 100644
Binary files a/static/images/essif-lab-objective.png and b/static/images/essif-lab-objective.png differ